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FareIQ Named Finalist for GBTA Business Travel Innovation of the Year

Yapta’s Corporate Airfare Price Tracking Solution Recognized by the World’s Premier Business Travel and Meetings Organization

Seattle, WA – June 13, 2012 – Yapta today announced that FareIQ, the corporate travel industry’s only independent airfare price tracking solution, has been named a Finalist for the 2012 Business Travel Innovation of the Year by the Global Business Travel Association (GBTA). FareIQ, which is currently being piloted by a number of organizations with large air travel volumes, is a Finalist in the “Travel Management” category.

“Being recognized by the GBTA as a finalist for Innovation of the Year is a tremendous honor and a reflection of the unique value proposition that FareIQ offers companies with significant airfare costs,” said Ken Myer, CEO of Yapta. “FareIQ is ushering in an era of intelligent price tracking that allows businesses to realize a greater level of airfare savings. For the first time, companies can take advantage of real-time pricing data and an efficient approach to the re-booking process to drive down their total cost of travel.”

FareIQ’s patent-pending technology provides in-depth analysis and insights on corporate airfares, spotlighting opportunities to save as market prices shift on a daily basis. Prior to officially launching its pilot program, FareIQ tested its technology in a six-month beta study that revealed $2.8 million in savings on a sample of 100,000 business itineraries.

Individual business travelers are encouraged to vote online to determine the ultimate winners of the Business Travel Innovation of the Year from across seven categories. On June 30th, this public voting process will close and the company with the most votes will be named the People’s Choice winner and be recognized at the 2012 GBTA Convention in Boston (July 22-25).

To vote for Yapta’s FareIQ solution, please visit: http://www.gbta.org/BusinessTravelInnovationAwards/Pages/BusinessTravelInnovationWelcome.aspx

About FareIQ
FareIQ is the corporate travel industry’s only independent airfare price tracking solution. Developed by Yapta, pioneers in airfare price assurance for travelers, FareIQ helps companies reduce travel spend and extend their T&E budget by constantly tracking booked airfares and flagging lower rates when they become available. To learn more about FareIQ, visit www.GetFareIQ.com.

About Yapta
Yapta helps travelers get the most value from their travel spending by providing easy-to-use tools, information and intelligence on air and hotel pricing. The company offers a range of travel price monitoring solutions that serve both the individual leisure and business traveler – as well as larger travel organizations. For more information, visit www.yapta.com.

Media contact

Jeff Pecor
Tailwind Public Relations

jeff@tailwindpr.com
802-497-1932

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