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Yapta.com Selected by AlwaysOn as an AO Global 250 Winner

Online Personal Travel Assistant Recognized for Innovative Technology and Market Value

Seattle – July 18, 2008 – Yapta.com, Your Amazing Personal Travel Assistant, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 Winners. Yapta was selected by the AlwaysOn editorial team with assistance from KPMG.s emerging business practice, KPMG VC Practice, who together surveyed more than 500 venture investors, investment bankers, and technology insiders to determine the top 250 private global technology companies based on innovation, market potential, commercialization, stakeholder value and media buzz.

Yapta.com is the only travel shopping Web site that delivers a unique combination of price assurance and transparency to the 71 percent of travelers that buy their tickets directly from airline Web sites. The site enables travelers to find their ideal flights, track airfare prices and be alerted via email when fares drop or fall below a desired spending limit. Bringing to light pro-consumer “guaranteed airfare” policies offered by most major U.S. airlines, Yapta also alerts travelers when they’re eligible for airline travel credit should a lower ticket fare become available after purchase.

In addition to streamlining the online travel planning process by recording personal flight preferences, previous flight searches and mileage account information – Yapta ultimately helps travelers make a more informed and confident purchasing decision. Since its launch in May 2007, Yapta has alerted hundreds of thousands of travelers to more than $66 million in potential airfare savings.

“The AO Global 250 winners have excelled in key strategic areas in the global technology markets,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time.”

Yapta and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford scheduled to occur on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries and features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

Fifty of the top CEOs from the AO Global 250, including Tom Romary, president and CEO of Yapta, will present their market strategies to a panel of industry experts in a “CEO Showcase.”

“We’re honored to be named to this year’s AlwaysOn Global 250 and to share this recognition with such a tremendous group of global technology innovators,” Romary said. “We’re looking forward to presenting at the Summit at Stanford and to delivering continued value to frequent travelers from around the world.”

About Yapta
Yapta, Inc. was founded in January 2006 with the mission to help air travelers receive the optimal value out of their online travel planning. Yapta enables travelers to find their ideal flights, track airfare prices and be alerted via email when fares drop or fall below a desired spending limit. Bringing to light pro-consumer “guaranteed airfare” policies offered by many airlines, Yapta also helps travelers obtain airline travel credits when the price decreases on tickets that have already been purchased. Yapta is used by hundreds of thousands of travelers and many small businesses to not only save on airfare, but also to record personal flight preferences, previous flight searches and mileage account information that can be used to economize future travel planning. For more information about Yapta, visit www.yapta.com.

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print .blogozine.. No other media brand has dared to create such open interaction with its readers and event participants.

Media contact

Jeff Pecor
Tailwind Public Relations

jeff@tailwindpr.com
802-497-1932

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