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Yapta Establishes FareIQ Customer Advisory Board

FareIQ Customers to Play a Pivotal Role in Advancing Hotel Price Tracking Prototype

Seattle – February 18, 2014 – Yapta, the developer of FareIQ, the corporate travel industry’s only independent airfare price tracking solution, today announced that it has established a customer advisory board to open a dialogue about airfare price tracking best practices – and to help steward the development of Yapta’s price tracking solution for corporate hotel rates. Early advisory board members include Patricia Begley from Eisai, Stephen C. Gheerow from the Ford Foundation, and Nicholas Lananna from UNICEF, among others.

“By assembling our customer advisory board, we’re not only able to capture valuable feedback about FareIQ and our new hotel price tracking prototype – but we’re also able to give our customers an opportunity to speak with one another and cross-pollinate ideas for maximizing their savings using FareIQ,” said James Filsinger, Yapta President & CEO. “We have customers that have been highly successful with FareIQ, and we’d like to give them a voice so that they can share their experience with their peers.”

FareIQ’s patent-pending Intelligent Price Tracking™ technology provides in-depth, 24×7 analysis and insights into corporate airfares, spotlighting opportunities to re-book tickets at lower prices, saving corporations crucial T&E dollars on a daily basis. The solution integrates seamlessly with agents’ workflows by dynamically monitoring pricing on individual passenger name records (PNRs) that are placed on a queue by the corporation or its travel management company. Upon recognizing a savings opportunity, FareIQ immediately issues a series of messages, including email alerts, a FareIQ web portal notification, and remarks posted directly in the PNR, that enables those savings to be acted upon by an agent or a travel manager. To date, FareIQ customers are seeing an average savings of 14.5% on their ticketed airfare – and have realized a combined total savings of more than $2 million.

The first FareIQ customer advisory board meeting will be held on February 26th at Yapta headquarters in Seattle. Travel management representatives from a broad range of companies are expected to be in attendance. In addition to hearing a keynote presentation from Dave Falter, the former America’s President for Galileo International, all attendees will also have the opportunity to preview and discuss the prototype for Yapta’s hotel price tracking solution.

Companies not attending the FareIQ customer advisory board meeting, but interested in learning more about Yapta’s hotel price tracking beta, should email their contact information to hotelbeta@yapta.com.

About Yapta
Yapta is a pioneer in airfare price assurance services for travelers, and the developer of FareIQ, the corporate travel industry’s only independent airfare price tracking solution. Launched in 2007 as the travel industry’s first airfare price tracking and refund alert service, Yapta quickly gained more than 1 million registered members and delivered more than $450 million in airfare savings alerts to consumers. Today, Yapta’s technology is helping companies with heavy travel volumes reduce their spend and extend their T&E budget by constantly tracking booked airfares and flagging lower rates when they become available. For more information about Yapta, visit www.yapta.com. To learn more about FareIQ, visit fareiq.yapta.com.

Media contact

Jeff Pecor
Tailwind Public Relations

jeff@tailwindpr.com
802-497-1932

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