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Yapta Named a Finalist for the 2008 Red Herring 100 North America Award

Online Personal Travel Assistant Recognized for Extraordinary Technical Innovation

Seattle – April 11, 2008- Yapta, Inc. (www.yapta.com), an online travel shopping service that tracks airline ticket pricing for leisure and business travelers, today announced that it has been named as a finalist for the Red Herring 100 Award, a selection of the 100 most innovative private technology companies based in North America.

Each year for the past decade Red Herrin’s editorial staff diligently surveys entrepreneurship around the globe in an effort to discover the most promising startups that will lead the next wave of disruption and innovation. Yapta was selected from more than 800 private companies across North America based on its quality of management, execution of strategy, financial data, and dedication to research and development.

“This year’s impressive list of finalists demonstrates that North American companies continue to raise the bar and produce innovative technologies that benefit the global technology sector,” said Red Herring Editor-in-Chief, Joel Dreyfuss. “The exceptional accomplishments of these technology startups are a testament to extraordinary technological innovation and the drive to bring products to fruition.”

“Being recognized by Red Herring as one of the most innovative companies in North America is a tremendous honor that underscores the early progress Yapta has made towards improving online travel planning,” said Tom Romary, president and CEO of Yapta. “We’re committed to providing the hundreds of thousands of travelers that use Yapta with a more personalized travel shopping experience and the online tools that deliver maximum value. Through continued innovation and hard work, we look forward to reaching the same level of success that past Red Herring 100 winners such as Google, Skype and YouTube have achieved.”

Red Herring will gather over 300 CEOs, venture investors, government officials and senior corporate business development executives to its annual Red Herring North America conference on May 12-14 in San Jose, Calif. As the venue for the unveiling of the Top 100 private companies in North America, it draws unparalleled attention from decision makers and industry observers across the continent.

About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider.s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About Yapta, Inc.
Yapta, Inc. was founded in January 2006 with the mission to help frequent travelers receive the optimal value out of their online travel planning. Yapta’s freeware enables travelers to bookmark their preferred flights while shopping airline websites and to be alerted when the best prices on those flights become available. Yapta is used by hundreds of thousands of travelers and many small businesses to not only obtain the best deals on airfare, but also to quickly and easily consolidate all preferred flights into a single, online list that reflects updated pricing. Bringing to light pro-consumer “guaranteed airfare” policies offered by many airlines, Yapta also helps air travelers obtain travel vouchers – and in some cases, cash refunds – when the price decreases on tickets that have already been purchased. For more information about Yapta and how to optimize your travel planning, visit www.yapta.com.

Media contact

Jeff Pecor
Tailwind Public Relations

jeff@tailwindpr.com
802-497-1932

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