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Yapta Named One of the Year’s 50 Best Websites by TIME.com

Trip Tagging & Airfare Refund Alert Service Selected as One of the Best Examples of What’s New and Exciting About the Web

Seattle – July 17, 2007 - Yapta, Inc. (www.yapta.com), an online travel shopping service that tracks airline ticket pricing for consumers, today announced that TIME.com has named it one of the 50 best websites of 2007. Yapta.com was the only travel website to make this year’s list.

“Our 2007 picks are the best examples of what’s new and exciting about the Web right now,” said Jill Watanabe, spokesperson for TIME.com. “We’re honoring sites with exceptional style and smarts, sites that offer new and improved ways to access and share content, generate our own and otherwise enrich the online (and off-line) experience.”

Yapta enables consumers to easily shop for the lowest airfare price by allowing them to “tag” specific flight itineraries offered at leading domestic airline websites or online travel agents and receive alerts via email when fares drop or fall within a desired spending limit. Bringing to light pro-consumer “guaranteed airfare rules” offered by many airlines, the service also alerts travelers when they are eligible for travel vouchers – and in some cases, cash refunds – on airplane tickets that have already been purchased.

“Being recognized by TIME.com as one of the year’s 50 best websites is a tribute to the collective effort of everyone at Yapta in helping people get the most value out of their travel planning,” said Tom Romary, co-founder and CEO of Yapta.com. “Trip tagging is a new and effective approach to travel shopping that has not only proven to save consumers time and money – but has given them the confidence to buy early and know that they will be protected on price. The early feedback we’ve received from travelers using Yapta.com clearly indicates that an informed shopper creates a more loyal and satisfied airline customer.”

About Yapta, Inc.
Yapta, Inc. was founded in January 2006 with the mission to assure consumers that they get the most value out of their trip planning, and pay the lowest possible price for airline tickets. Yapta’s online service takes advantage of airfare price volatility by continually monitoring airline ticket prices and alerting consumers when the price on “tagged” flights decreases. Bringing to light pro-consumer “guaranteed airfare rules” offered by many airlines, the service helps air travelers obtain travel vouchers — and in some cases, cash refunds — when the price decreases on tickets that have already been purchased. For more information, visit www.yapta.com.

Media contact

Jeff Pecor
Tailwind Public Relations

jeff@tailwindpr.com
802-497-1932

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