About us

Our team is dedicated to saving you money.

Founded in 2007, Yapta is guided by technology experts and veterans of the travel management industry. We understand what it’s like to balance travel budgets, wondering whether it’s better to book airfare now or wait and see. That’s why we developed Yapta price tracking technology for consumers and FareIQ Intelligent Price Tracking™ services for corporations.

We’re delighted with the results. We’ve tracked pricing on millions of flights, executed over one billion price checks and identified over $450 million in savings for travelers. We look forward to helping you streamline your travel budget.

James Filsinger, President & CEO

James FilsingerJames has more than 18 years of experience in the travel industry with proven success in CEO, M&A and Business Development roles within global startups and Fortune 500 companies. Prior to joining Yapta, James was CEO of EZYield.com, Inc. where he was responsible for orchestrating the sale of the company to TravelClick in November 2011. Earlier in his career, James was CEO and General Manager of Moneydirect, an international joint venture between Sabre Inc. (USA) and Amadeus IT (Spain) that processed over $2.5 billion in travel payment transactions annually. Prior to Moneydirect, he spent more than a decade at Sabre Holdings where he served as VP of New Business Ventures, among other roles within the organization. James holds an M.B.A. and BA in Accounting, both from Washington State University.

Valerie Layman, VP, Client & Product Management

Valerie LaymanValerie is a veteran of online travel, having previously worked at Orbitz as part of the company’s corporate travel division, serving as Director of Product Management. As champion of the OrbitzforBusiness Product, Valerie delivered both online and offline capabilities which expanded the customer base and differentiated Orbitz from its competitors. While at Orbitz, she was also responsible for managing many of the company’s direct-connect relationships with various travel suppliers. Prior to her work at Orbitz, she served as a consultant for Accenture in Chicago. Valerie has a BS in Marketing and an MBA from Kansas State University.

Patti Elliott, Chief Sales Officer

Patti ElliottPatti, a recognized leader in the travel technology industry, won the coveted Galaxy Award for Lifetime Achievement in Sales Excellence and was identified by the travel technology industry as one of the “Top 10 Most Influential Women” in travel. Prior to joining Yapta, she was the SVP at Executive Conversation, a global sales organization helping Fortune 500 companies improve revenue performance. Patti is credited with the invention of Dealmaker®, a sales tool used by sales executives globally to achieve outstanding sales performance. Notable in her 25 years in sales, she has held positions including SVP with Expedia, CEO of Metropolitan Travel and VP of Galileo International.